Google in the Mobile Handset Market Essay Example | Topics and Well Written Essays - 1500 words

Google in the Mobile Handset Market - Essay Example erious matter of market debate that Google’s decision to access mobile handset market with its ‘Nexus One’ can be a ‘next one’ revolution in the consumer technology. This piece of research work presents a market analysis of Google’s Nexus One mobile handset with different tools like SWOT, PESTEL and five force analyses. This work focuses on the growth and expansion of Google’s new mobile brand, the competitive environment and its effect on the business and how can Google deal with opportunities and threats. Google is very strong brand with $125 billion worth and an annual revenue of $10 billion. Google’s access to mobile handset market with its Nexus one’ Android phone shows that it is right time to come to dominate the market. David (2010) finds that there is plenty room for every Smartphone marketer to grow. There can be various diversities that consumers are highly demanding for it. By 2012, American smart-phone sales will reach 525 million making up of all cell-phones sold. There are amble opportunities for brands to thrive. In the next three month, around 20 % of Americans are planning to buy an iPhone, and a surging 17% are aiming at purchasing an Android product. Google’s new Nexus One can enhance those numbers since it runs on Android system (Christian Science Monitor, MasterFILE Premier). According to latest data from comScore, Apple’s and Google’s market share of the smart-phone in inching up while other leading brands like RIM are slowly loosing (Cheng, 2010, arstechnica.com). Cheng (2010) figured out that from September 2009 to December 2009, the overall market trend was very positive to Google. RIM and Microsoft have lost around 1 % in its sales and Palm has reduced sale by around 2.2 %, Apple’s Smart-phone was up by 1.2 % and Google’s smart-phone reported a 2.7 % increases in its market share (Cheng, 2010,arstechnica.com). SWOT analysis is conducted to present an analysis of the current position of the business and it