Warfare about Product Life Cycle Essay Example | Topics and Well Written Essays - 4250 words

Warfare about Product Life Cycle - Essay Example Meaning and Concept of marketing Warfare The term ‘Warfare’ is often used within the marketing, which can also be reflected in the different crucial strategies of marketing. The literary meaning of Warfare is related with the strategies and tactics used by armed forces at the time of war for the purpose of getting victory over its enemies. The term warfare represents some of the crucial and aggressive strategies implied for the purpose of countering some crucial competition provided by the competitors and enemies at the time of war. In direction to this, the disposition of warfare can also be aligned with the marketing activities undertaken by the business organization (Roney 2004). The implication of different crucial Wartime strategies and tactics in the marketing for the purpose of countering some crucial and intensive competition provided by competitors is known as marketing warfare. Marketing Warfare includes different strategies and tactics implied by the originati on for the purpose of establishing compatibility within business and warfare. Moreover, it also opens a window for the effective application of different principles of military strategy in the business situations, so that an effective solution of intensive competition prevailing within the market place. As in contemporary scenario, the nature and disposition of business environment has been changed quite significantly. Due to heavy competition, market place have become a battle field in which, different competitors are fighting for saving their existence in this tough business environment (Orcullo 2008). In context to this, for the purpose of winning this battle, like war, business organizations are required to... This paper tresses that Product Life Cycle is one of the major concepts in the field of marketing, which will be quite helpful for the business organization in formulating some of the crucial strategic objective. In direction to this, the paper has shaded some of the crucial lights over marketing warfare regarding different stages of product development. On the basis of the in-depth review of different findings, it can be concluded that product life cycle of a product reveals different stage right from its introduction to its decline. In different stages there are different conditions and situations can be faced by the business organization. For the purpose of being successful within the existing market place, it becomes quire essential for the management of the organization to undertake some of the crucial strategic steps in the context of addressing different type of external environmental problems and issues. This report makes a conclusion that there is different warfare marketing strategies associated with the different stages of product life cycle. In relation to this, such different warfare allows the organization to have long term success and sustainability within existing market place. For a business organization it is quite essential to understand and elaborate such crucial strategic measures so that desired success can be attained in the most effective manner. Right selection of strategies at the right time of time is the key of success for the organization and above discussed warfare about PLC allows the organizations to do so effectively and efficiently.