Is nothing private Case Study Example | Topics and Well Written Essays - 750 words

Is nothing private - Case Study Example Monique Masters that her quest is honorable aimed at offering more good than bad. The main ethical issue in the case is primarily the privacy and confidentiality of all persons who holds driver’s license. The case is characterized by a number of relevant details. To start with, FatAway’s president, Monique Masters presents her need to advertise for a newly developed product line. The products to be advertised are deemed safe, reliable and effective. The advertising undertakings are referred to an advertising agency that is supposed to gather specific and relevant information for the advertisement, design the advertisement and further market the entire campaign. The information required is available, but not specifically gathered for advertisement and marketing purposes. Another relevant detail that pertains to this case is the procedure to use in getting the required information. The advert needs to identify the ten fattest people in each state. This information is dependent on getting access to all persons who hold driving licenses. Once this is done, their height and weight is to be matched and the grossly fat persons identified for the advertisement pursuit. The identified persons will be asked to consent to the move, with those who get into a weight loss program getting paid for every pound of weight lost. The other detail is that of getting access to the required information. The privacy and confidentiality of the information held by drivers’ registries seems to be jeopardized. This is regard to the alternatives available in getting access to this information. Subscriptions are allowed and even in some cases secretaries of state provide this information at a cost. Business and professional conduct is therefore central to the dealings between Monique, the Advertising Agency and the Executive account Manager. The case details therefore revolve around the FatAway Inc., the advertising agency and its